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Graphic DesignBrandingAI Projects

Graphics & T-Shirt Branding Ideations

Apparel graphics and childrenswear collection concepts developed from generated design briefs.

Year
2026
Role
Graphic Design · Apparel Branding · AI Image Direction
Discipline
Graphic Design
Heraldic lion and lamb crest tee ideations
Heraldic lion and lamb crest tee ideations

Design process

  1. 01

    Brief generation

    Write and refine generated design briefs that set audience, season, mood and motif.

  2. 02

    Motif exploration

    Develop crests, badges and character motifs around each brief's theme.

  3. 03

    AI image generation

    Use detailed prompts to visualise garments, prints and placement on real product forms.

  4. 04

    Collection build

    Group the strongest ideas into cohesive ranges with consistent palette, type and print scale.

Selected artwork

Heraldic lion and lamb crest tee ideations
Heraldic lion and lamb crest tee ideations
Heraldic crest range — alternate crest studies
Heraldic crest range — alternate crest studies
Highland cow vintage farm badge collection
Highland cow vintage farm badge collection
Highland cow floral portrait — pastel collection
Highland cow floral portrait — pastel collection
Children's summer top designs — classic pop
Children's summer top designs — classic pop
African-inspired children's top designs
African-inspired children's top designs
Adventure Club boys' streetwear range
Adventure Club boys' streetwear range
Boys' sporty collection, ages 4–10
Boys' sporty collection, ages 4–10
Boys' minimalist collection, ages 4–10
Boys' minimalist collection, ages 4–10

Tools used

  • AI image generation
  • Photoshop
  • Illustrator
  • Typography
  • Colour