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BrandingGraphic Design

Hostville — Rebrand Process

Logo exploration, colourway testing and applied social graphics for Hostville, a sustainable technology company.

Year
2024
Role
Brand Identity · Logo Design · Social Graphics
Discipline
Branding
Client location
🇳🇬 Nigeria
Hostville — final wordmark
Hostville — final wordmark

Design process

  1. 01

    Exploration

    Sketch arc, ring and globe marks around growth and sustainability.

  2. 02

    Colourway testing

    Test green, navy and blue palettes across light and dark backgrounds.

  3. 03

    Refinement

    Settle the wordmark, spacing and strapline lockup.

  4. 04

    Application

    Roll the identity out into social and campaign graphics.

Selected artwork

Logo ideation grid — arc, ring and wordmark studies
Logo ideation grid — arc, ring and wordmark studies
Colourway testing across light and dark lockups
Colourway testing across light and dark lockups
Final wordmark — Hostville, Sustainable Technology
Final wordmark — Hostville, Sustainable Technology
Applied brand — Workers' Day social graphic
Applied brand — Workers' Day social graphic

Tools used

  • Illustrator
  • Photoshop
  • Typography
  • Colour