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BrandingGraphic Design

Dilys Group — Rebrand

A layered monogram and sub-brand system for Dilys Group, a Canada-based group of companies.

Year
2024
Role
Brand Identity · Logo Design · Sub-brand System
Discipline
Branding
Client location
🇨🇦 Canada
Dilys Group — primary lockup
Dilys Group — primary lockup

Design process

  1. 01

    Monogram

    Build the D from three offset strokes so the mark reads as layered growth.

  2. 02

    Colourways

    Anchor the group in deep violet, with red and amber accents to separate sub-brands.

  3. 03

    Sub-brands

    Extend the lockup into Dilys Search with a matching divider rule and weight.

  4. 04

    Reproduction

    Ship mono, colour and icon-only variants for print, screen and avatars.

Selected artwork

The layered D monogram — depth through offset strokes
The layered D monogram — depth through offset strokes
Dilys Group — primary colour lockup
Dilys Group — primary colour lockup
Single-colour lockup for print and small sizes
Single-colour lockup for print and small sizes
Dilys Search — sub-brand lockup in amber
Dilys Search — sub-brand lockup in amber
Dilys Search — people icon for recruitment touchpoints
Dilys Search — people icon for recruitment touchpoints

Tools used

  • Illustrator
  • Typography
  • Colour
  • Brand Systems